Automatic re-booking at time of departure allows for more visits, thereby increasing annual revenue. Emails can target certain customers for booking, additional services, or retail products for increased revenue per customer. Online booking makes it easy for customers to plan their yearly visits.
Validation of Key Assumptions
Better client retention generates additional 2.0 client visits per month
- Additional 3-5 clients/ month; total of $4000-6720/year (Owner, 15-user salon, Bismarck, ND)
- Additional 60-100 client visits per year; total of $4800-8000 yearly (Owner, 8-user salon, Las Vegas, NV)
- Additional 2-3 clients/ month @ avg ticket of $42 = $82-126 month; $984-1512/year (Owner, 4-user salon, Rochester, MI)
- 1 more visit per client per year (100 clients at 3 visits / year, ticket of $40 = $1200) (Owner, 3-user salon, New London, MN)
Customer Quotes
The customer uses reports to see if a regular hasn’t returned – and can offer deals personally. Then, they often come back in. (Owner, 8-user salon, Las Vegas, NV)
“Having the ability to book so far out, it makes it easier to book appointments down the road or have standing appointments. We can book out 4-5 months for our clients. Because of this, we have been able to save about 2-3 customers per month.” (Owner, 4-user salon, Rochester, MI)
“I believe that I am able to get my customers in more because of online booking – it is easy for people to keep booking and do so in advance. “ (Owner, 3-user salon, New London, MN)
“Not only does it keep us organized, we can also re-book at the time of departure.” (Administrator, 5-user salon, Battle Creek, MI)